“Haven’t
had the chance to complete reading a book you’ve been meaning to? Take it with
you the next time you go to a Bank South Pacific branch.”
This
was an assessment by a member of Papua New Guinea’s eminent Facebook page,
Sharp Talk when relating to her fellow members the amount of time one is likely
to spend standing in line at banks.
As
jocular as it may seem on the surface, this shared remark is indicative of the
growing frustration many bank users are experiencing with the country’s
commercial banks.
Happy
BSP Rural Banking customers
|
The
amount of time spent standing in line to be served, as well as the perception
that banks are charging “unnecessary” fees and charges exacerbate the frustration
for an already agitated bank client population.
Public
discussion on the issue of “banking experience” and of fees charged by banks is
not unique to Papua New Guinea.
An American NBC News report recently
cited a study in the US which found that “checking account fees have hit
unprecedented highs…with free checking account, one with no strings attached,”
becoming increasingly rare in the American banking sector.
The report added that the average
“monthly maintenance fee” for American banks had increased by an unprecedented
25 percent from 2011. It also found that amongst other fee increases, the cost
of withdrawing cash from an “out-of-network” Automated Teller Machine (ATM)
increased by 4 percent to US$2.50 (K5) in the same period.
This has caused increased
apprehension among bank customers in the US regarding the relevance of bank
products and their related fees.
In neighboring Argentina, public
opinion against bank fees have led to the country’s central bank issuing
directives which “will limit the ability of
banks to raise prices and fees this year…a nod to consumers struggling to keep
up with rampant inflation.”
According to a
report published earlier this month by media giant, Fox Business, the Argentinean
central bank has directed that the country’s commercial banks can only
implement marginal increases at less than 10 percent on ATM and other fees
despite requests for increases of as much as 25 percent.
The decision by the country’s
central bank was predicated on Argentina’s macroeconomic considerations such as
inflation, and to foster government initiatives to bring people from outside
its formal economy (the underground economy) into the banking sector.
This segment of Argentina’s
population can be likened to a majority of Papua New Guinea’s informal sector,
the so-called “unbanked” portion of our population.
Less than a week after the report on Argentina’s
development in bank fees, The Copenhagen Post reported increased public
criticism over news that the largest bank in Denmark, the Danske Bank had restructured
its bank fees, resulting in some of its customers being required to pay as much
as 480 kroner (K183) a year to “have an account with Danske Bank.”
The restructure sees the bank replacing “various
banking fees with a flat quarterly fee,” primarily targeted at customers with
the least amount of banking traffic.
Danske Bank sees this as a measure to increase
“customer satisfaction and profitability going forward.”
Danske customers see otherwise, bombarding the bank
with complaints and criticism, to threats of moving banks. The bank’s Facebook
page was inundated with posts from dissatisfied customers.
The
Copenhagen Courier reports one poster as saying, that the move implies that
“the less money you have in the bank, the more you have to pay? So the rich
don’t pay anything? Not smart.”
Papua New Guinean critics of fees and charges by
commercial banks have not been sparing in their criticism either. Newspaper
editorial columns and online pages have been saturated with discussions on the
issue, and questions have been raised as to whether the fees being charged are
justified.
A queue of customers at a BSP branch |
Of the three major commercial banks in PNG, the Bank
South Pacific has copped the heaviest criticism from customers. So much so that
on various social media sites, a number of discussion threads were running
concurrently in as late as last week, with a majority of postings critical of
the bank’s imposition of transactional and maintenance fees.
In an endeavor to understand the widely held perception
that BSP was “robbing” its customers through bank fees, and to gauge the bank’s
views of the criticisms, a series of questions was sent to the bank’s public
relations department recently.
BSP CEO Ian Clyne stepped in with a request for an exclusive
interview to allow the BSP management to clarify the issue of bank fees from
the bank’s perspective.
Mr Clyne’s assertion is that any discussion on bank
fees will not be complete without first considering the “bigger picture.”
The bigger picture here, being the bank’s overall
expansion and redevelopment program which has been ongoing since 2009. An
exercise which sees the complete “re-engineering” of BSPs operational and human
resource capacities.
Or as Mr Clyne puts it, of having the bank undergo a
“triple bypass heart surgery.”
Mr Clyne reiterated that the re-engineering and
modernization of the bank’s systems includes training and education for bank
staff to improve their capacity to deliver desired outcomes and to ensure
customer satisfaction and retention.
With a staffing capacity of just under four
thousand, 98 percent of whom are national employees, the bank’s management
insists that investments in systems and people can only strengthen its position
as the leading bank in the country.
Included in the bank’s redevelopment initiatives was
the segmentation of services and products to cater for its differing client
base. BSP First and BSP Priority will continue to cater for the corporate,
high-end banking customers who account for 78 percent of the bank’s profits.
The Mass Market segment or the branches and rural
agencies will continue to provide banking services for the majority of the
banks customers in both urban and rural areas.
While the bank is focused on delivering greater
financial inclusion for the “unbanked” sector, Mr Clyne remarked that opening
rural and provincial branches should be based on cost theory of economies of
scale and internationally accepted resource allocation models.
This is due to bank analysis that 26 branches
operate unsustainably and continue to be supported by head office. As a
nationally owned bank, the BSP is also mindful of its corporate responsibility
to society in terms of providing support to communities and organisations in
areas outside of the banking sector. Importantly, in driving the financial
inclusivity program through rural and online or mobile banking.
The cost of this “triple bypass heart surgery” for
the bank has been in excess of K500 million and the management expects to
continue its redevelopment program which will see an increase in the number of
EFTPOS facilities to 15,000 and ATMs to just under 300 nationwide by the end of
2013.
An aggressive rural, mobile and internet banking
expansion program, a fledgling WantokMoni concept, continued remodeling and
upgrading to branches and service centers will continue to ensure the bank
expands a large financial outlay.
BSPs community service program through School Kricket |
But all these must continue if BSP (and indeed any
commercial bank in Papua New Guinea) is to achieve its aim of providing a
modern and efficient banking service to its customers.
Rural and mobile banking in particular should prove
to be beneficial for the estimated 85 percent who comprise our rural population
in a year declared by the national government as the year for implementation.
Mobile and Internet banking options can alleviate
the long waits in line at banks as BSP estimates that as much as 40 percent of
customers who present themselves at branches can easily opt to access their
accounts using these two options available at any given time.
Accepted, bank charges and transactional fees can be
a disincentive to banking, however, they are necessary for banks to continue
rolling out products aimed at providing an efficient banking service and for
unbanked customers to have access to financial inclusion programs.